CLEAN ID™
Sonic Branding by Squeak E. Clean
Your brand already has a look.
it deserves a sound.
Every brand makes noise.
Very few sound like themselves.
Clean ID™ is how we design sonic identities that are intentional, emotional, and unmistakably you - not wallpaper, not stock, not forgettable.
This is sonic branding for brands that care about how they show up in the world.
Let’s Be Clear
Clean ID™ isn’t music for ads.
It’s not a jingle.
And it’s definitely not a vibe pulled from a library at the last minute.
Clean ID™ is the audible expression of your brand - across every place your audience hears you:
film · digital · product · retail · experiential · culture
Done right, it becomes muscle memory.
What We Actually Do
We don’t sell tracks.
We build Clean ID™ systems.
That means creating a sound your brand can own, extend, and live with - for years, not just one campaign.
The Building Blocks
of a Clean ID™
Sonic Logo
A short, ownable sound that lands instantly and sticks.
Brand Theme / Anthem
The emotional core - adaptable, scalable, unmistakably yours.
Sonic Language
Tempo, texture, tone, harmony, attitude.
The rules that keep your brand sounding like itself.
Sound-On Experiences
Audio for apps, products, retail spaces, interfaces, and moments that matter.
Sonic Brand Guidelines
A real-world playbook - not a PDF that lives in a drawer.
How We Work
Collaborative by design.
Rigorous by default.
No templates.
No shortcuts.
Listen first. Build second.
Immersion
We get under the hood — brand, culture, audience, ambition.
Sonic Strategy
We translate who you are into how your Clean ID™ should sound.
Creation
Original music and sound, built by our global creative network.
Pressure-Testing
We test sound in real use cases — not just mood boards.
Delivery & Deployment
Assets, systems, and documentation designed for scale.
Evolution
Brands grow. Clean IDs should too.
The Clean ID™ Process
Creative instinct, backed by science.
Every Clean ID™ we build follows a disciplined process — ]balancing intuition, strategy, and human response.
This is how sound becomes own-able, scalable, and effective.
01 — Strategic Review
We align on brand, ambition, and objective.
No sound until the brief is sharp.
02 — Competitive Analysis
We listen to the category.
Then we design something that doesn’t blend in.
03 — Exploratory Demos
Once aligned creatively, we explore.
Original demos built to test emotional range and brand fit.
04 — Neuroscience Review
Sound is felt before it’s understood.
We apply neuroscience to evaluate what’s resonating — and why.
05 — Refine & Select
Insight meets instinct.
We refine, pressure-test, and identify the strongest Clean ID™ territory.
06 — Finalize & Deliver
A hero asset, plus a flexible toolkit —
designed for launch, scale, and real-world use.
Why Squeak E. Clean
There are plenty of studios that make music.
We operate where brand thinking, culture, music, and sound design intersect.
Global creative network
Deep experience with major brands
Fluent in advertising, product, and entertainment
Comfortable in the boardroom and the studio
Obsessed with craft. Allergic to bullshit.
We’re not here to decorate your brand.
We’re here to define its Clean ID™.
The Work
Holistic music and sound solutions — from strategy through execution — delivered globally.
Marriott Bonvoy — Reimagining a Portfolio Identity
Key Deliverable: A new audio mnemonic and first-generation Clean ID™.
Budweiser — “Yours to Take” (Global Campaign)
Produced 60 unique music edits, layered with bespoke sound design and mixing.
Who This Is For
Clean ID™ is for brands that:
Care about consistency and distinctiveness
Are tired of sounding like everyone else
Understand that sound is strategy — not seasoning
If you’re just looking for “a track,” we can help.
But that’s not why this page exists.
Let’s Make Something You Can Own
If you’re building a brand — or rebuilding one — sound shouldn’t be an afterthought.
It should be designed.
It should be a Clean ID™.