sonic branding
sound changes everything… and we can prove it.
Sound lives in memory longer than any image. It sparks curiosity. Opens conversations. Bridges nostalgia and innovation. Embeds itself in memory while pointing toward tomorrow.
Your brand has a visual story, but what's your sound story? And what conversations could it start?
what is sonic branding?
Sonic branding, also known as audio branding, is the expression of your brand through sound. A short, instantly recognisable piece of music or sound that customers link to your brand. Popular examples include McDonald’s “I’m Lovin’ It,” Netflix startup sound, Taco Bell’s “ding” and more iconic sounds you’d recognise in three seconds or less. These ‘audio logos’ are just the beginning of what sonic branding can achieve.
why sonic branding matters
In today’s crowded and competitive market, creating a unique and memorable brand identity is essential for businesses of all sizes. While visual branding is important, sonic branding can give your brand a higher perception advertising strength, while creating an emotional connection with customers and building a strong brand image.
our approach
Squeak E Clean’s Sonic Branding Process is rooted in a dynamic + collaborate approach between our global creative network, academic partners and the client (that’s you!). With our full-service capabilities and extensive experience, we offer the best opportunity to achieve both creative and strategic excellence.
With 6 studios across the USA and Australia, our global team of award-winning composers, producers, sound designers, and engineers offers seamless, real-time collaboration across time zones.
Our sonic branding process combines sonic impulse with compositional excellence to create high-fidelity audio triggers that maximise memorability.
our expertise in commercial jingles
We recognize the critical role of sonic branding, so we enhance our creativity with data.
By collaborating with top professionals in the audio field, our network partners serve as in-house advisors, guiding us from research through testing. Our comprehensive sonic strategies blend our musical expertise with insights from these experts to explore the psychology and research behind how our approach will impact a brand’s target demographic. Through their extensive knowledge of auditory perception, we build an effective sonic language that aligns with a brand’s core attributes, resulting in a data-driven and memorable sonic strategy.
our experts
Dr. Bradley Vines
Dr. Vines brings invaluable experience from his time as Neuroscience Director at Nielsen researching advertising effectiveness and brand strategy in audio. His work investigates the contribution of auditory and visual perception to the communication of emotion in music and overlapping brain systems for music and language, with clients including Coca-Cola, LinkedIn, Unilever, and Google.
Alexa Hilal Calabro
Alexa is a branding and creative specialist based in San Francisco, CA who has over two decade’s worth of experience helping to shape global brand strategy for some of the biggest agency and brand clients out there, including Sony, Mars, Levi’s and many others. We love working with Alexa because she helps synthesize competitive data sets with universal human insights that inform how we all approach a brief.
Contact Squeak E. Clean Studios and discover how our expertise can bring your vision to life.
Sound makes people stop. Listen. Feel. Remember.