Score the iPhone

We were tasked with creating original compositions for 39 unique musical genres that not only had to be authentically created, but also had to fit into an algorithm for programming exponential remixes.

Each 15-20 sec track had to sound enjoyable, hook-y, cool and also able to be seamlessly mixed with others in its BPM group. Our in-house mix engineer then took the separate loops from all 39 genres and created over 200 distinct mixes. In order to allow users to “mix” inside the app, we had to first remix and pre-create all versions to load into the program to ensure the quality of user experience. Read more here.

Client:
Verizon

Spot Title:
Score the iPhone

Agency:
R/GA New York

Production Company:
Squeak E. Clean Studios

Creative Director:
Rob Barbato

Sound Mixer/Re-Mixer and Engineer: Drew Fischer